Notes
Outline
Course Introduction
Business details
Format of the course
Course overview
Political evaluation: Forming and expressing positive and negative views of political objects.
Political judgment: Assessing the qualities and characteristics of political objects.
Political decisions: choosing between two or more alternatives.
Acquiring, processing, storing, and using political information.
Relationships: how our social motives and goals influence our politics.
Defining attitudes
The place of psychology in the study of politics, and vice-versa.
ATTITUDINAL STATEMENTS
The sight of the American flag fills me with pride.
George W. Bush is not competent to be president.
I voted for Bill Clinton twice for president.
The government of Turkey is undemocratic.
I feel strongly that capital punishment is terribly, terribly, wrong.
I am unhappy with the current welfare system.
Electric deregulation will lead to lower energy prices for consumers.
THE BIG BLACK BOX
ATTITUDES DEFINED
An attitude is a mental or neural state of readiness, organized through experience, exerting a directive or dynamic influence upon the individual’s response to all objects and situations with which it is related (Gordon W. Allport, 1935).
There is now widespread agreement among social psychologists that the term attitude  should refer to a general and enduring positive or negative feeling about some person, object, or issue (Petty and Cacioppo, 1981).
Attitude is a psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor (Eagly and Chaiken, 1993).