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Focus: the
political beliefs, opinions, and attitudes of
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Americans.
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What's the
difference between beliefs, opinions, and
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attitudes?
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Where do these
things come from?
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What causes
them to change?
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How does the
government respond to public opinion?
How
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does it attempt
to shape it?
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The social
science approach.
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What are the
goals, principles, and techniques of good
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social
research?
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Why do we call
public opinion research “scientific”?
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